The project first required us to conduct a deep analysis / audit of the website with the results shared with the design, development and marketing teams. This helped the client further refine their requirements from a Search Marketing standpoint given the scope was to cover GCC markets.
A well defined and milestone driven road-map was put in place for both On-Page and Off-Page activities. Content was written and used to to enhance the visibility of the targeted keywords across the product lines and categories of the brand.
Technical, Design and Social Media recommendations were provided to the client to ensure the website improved on all front’s which only further improved the website’s rankings and traffic to the website.