The book written by the Chairman of the Industrial Group was to be positioned as one of the books which one should read to become a better Leader in one’s own right. This also holds good as it is written with great insights of the region as a whole and the vast experience of its writer.
A website was to be developed highlighting the various sections of the books and online tests and quizzes, which one could undertake to better understand their leadership style with recommendations on how they can improve.
An in-depth SEO strategy focusing on keywords relating to Leadership achieved top ranking.
A Social Media strategy to complement the various digital properties, increase user following and the visibility of the book.